Big Deal Digital Magazine - Ford Dealership
Creating a deal based digital magazine for Furrows Ford
The brief was to create an offer led, digitally based, interactive publication for a Ford main dealership in the West Midlands that the consumer could view and interact with on any device via the YUDU digital publishing platform.
The idea of the magazine was to showcase all of the offers that Furrows Ford was currently running in one easy to digest and well-designed magazine format. The links embedded into the digital magazine allowed the consumer to tap or click on the featured cars to view the manufacturer’s TV adverts as well as be taken off to the parts of the main Ford dealership website where the reader can find out more or inquire about the offer.