Briggs Equipment UK Ltd - Advertising

Animal Advertising Campaign

Briggs Equipment UK Limited, one of the UK's leading providers of forklifts, required a business to business advertising campaign that would sell the brand ethos to the trade and make them stand out from the usual forklift and warehouse advertising.

The approach chosen was based on animals who have their obvious characteristics and strengths with a clever manipulation of the imagery and advert copy to compound the message of Briggs Equipment UK Limited's brand values.